{"id":1047,"date":"2026-08-28T01:03:43","date_gmt":"2026-08-28T01:03:43","guid":{"rendered":"https:\/\/talk.imperius.digital\/tutoriais\/como-segmentar-contatos-no-talk\/"},"modified":"2026-08-28T01:03:43","modified_gmt":"2026-08-28T01:03:43","slug":"como-segmentar-contatos-no-talk","status":"publish","type":"post","link":"https:\/\/talk.imperius.digital\/tutoriais\/como-segmentar-contatos-no-talk\/","title":{"rendered":"Como segmentar contatos no Talk?"},"content":{"rendered":"<p>Segmentar seus contatos permite que voc\u00ea categorize e filtre sua audi\u00eancia para um melhor engajamento. No Talk, a segmenta\u00e7\u00e3o \u00e9 feita utilizando R\u00f3tulos para agrupar contatos e depois salvando essas visualiza\u00e7\u00f5es filtradas como Segmentos.<\/p>\n<p>Antes de come\u00e7ar, voc\u00ea deve ter r\u00f3tulos criados em sua conta. Se ainda n\u00e3o criou nenhum r\u00f3tulo, consulte nosso guia: Como Adicionar R\u00f3tulos.<\/p>\n<p>O Processo de Segmenta\u00e7\u00e3o<\/p>\n<p>Criar um segmento envolve tr\u00eas etapas principais:<\/p>\n<p>Criar R\u00f3tulos (O nome da categoria)<\/p>\n<p>Atribuir R\u00f3tulos em Massa (Aplicando a categoria aos contatos)<\/p>\n<p>Salvar como um Segmento (Criando uma visualiza\u00e7\u00e3o de acesso r\u00e1pido)<\/p>\n<p>Certifique-se de que voc\u00ea tem um r\u00f3tulo que representa o segmento que deseja criar (por exemplo, &quot;Usu\u00e1rios Premium&quot;, &quot;Lead&quot; ou &quot;Testadores Beta&quot;). Consulte nosso guia: Como Adicionar R\u00f3tulos.<\/p>\n<p>Depois que seus r\u00f3tulos estiverem prontos, voc\u00ea precisa marcar os contatos relevantes.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/talk.imperius.digital\/tutoriais\/wp-content\/uploads\/2026\/08\/SCR-20260410-bxsu-scaled.png\"\/><\/figure>\n<p>Todos os contatos escolhidos agora ter\u00e3o essa marca espec\u00edfica.<\/p>\n<p>Agora que seus contatos est\u00e3o marcados, voc\u00ea pode criar uma visualiza\u00e7\u00e3o salva (Segmento) para f\u00e1cil acesso no futuro.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/app.chatwoot.com\/rails\/active_storage\/blobs\/redirect\/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCSTZhOVFRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--48ae70f87c10e71e9aa1866b413d0b0c691e3a50\/SCR-20260410-byih.png\"\/><\/figure>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/app.chatwoot.com\/rails\/active_storage\/blobs\/redirect\/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCUGlhOVFRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--0af04d6a0ffa8a33c9faf18a83da167bb04e8b8b\/SCR-20260410-byyg.png\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Segmentar seus contatos permite que voc\u00ea categorize e filtre sua audi\u00eancia para um melhor engajamento. No Talk, a segmenta\u00e7\u00e3o \u00e9 feita utilizando R\u00f3tulos para agrupar contatos e depois salvando essas visualiza\u00e7\u00f5es filtradas como Segmentos. Antes de come\u00e7ar, voc\u00ea deve ter r\u00f3tulos criados em sua conta. Se ainda n\u00e3o criou nenhum r\u00f3tulo, consulte nosso guia: Como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-praticos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como segmentar contatos no Talk? - Tutoriais Imperius Talk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talk.imperius.digital\/tutoriais\/como-segmentar-contatos-no-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como segmentar contatos no Talk? - Tutoriais Imperius Talk\" \/>\n<meta property=\"og:description\" content=\"Segmentar seus contatos permite que voc\u00ea categorize e filtre sua audi\u00eancia para um melhor engajamento. No Talk, a segmenta\u00e7\u00e3o \u00e9 feita utilizando R\u00f3tulos para agrupar contatos e depois salvando essas visualiza\u00e7\u00f5es filtradas como Segmentos. Antes de come\u00e7ar, voc\u00ea deve ter r\u00f3tulos criados em sua conta. 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